For 35 years, Taste of Edmonton has provided festival-goers with tasty food from local restaurants, entertainment from top Canadian bands, and above all, a celebration of cultural diversity in Alberta’s capital city.
North Central Co-op sold tickets to the event at their retail locations in 2018, and in 2019, decided to increase their contribution. As the major volunteer sponsor, North Central provided financial support and product at wholesale prices and hosted a special barbecue to help thank the festival’s 800 volunteers for their efforts.
"Sponsoring the volunteers for [the festival] is one of the many ways we are able to support the communities we operate in," said Mike Isaak, Director of Operations at North Central Co-op.
"Any time you support volunteers in an event like this, it just feels good. It re-enforces to the community that we are committed to being involved and that we are truly local."